Taking Back the Market

Tim Nash lives with his wife, her website on the area ariege.com, two daughters, a cat, and a dog in the French Pyrenees. He has worked for computer companies for more years than he cares to remember, lapsed for a while after the Apple II, but became a Mac fan when his wife introduced him to the IIsi.

• How netbooks impact Microsoft and Apple, 2009.01.07. Netbooks are keeping Windows XP alive, which may slow adoption of Windows 7, and perceived value keeps the Mac market share growing at the expense of Windows.
• The iPod touch will outsell the iPhone, 2008.12.23. Analysts predicted weak iPod sales, but the iPod touch is taking off. Here's why it's a great alternative to the iPhone for a lot of people.
• Using a different kind of keynote address to drive Apple retail sales, 2008.12.19. Apple won't be exhibiting at Macworld after January 2009, but it could harness the power of a Steve Jobs keynote in a different way.
• 50 million OS X users and counting, 2008.12.16. When you add up all the Mac users, the iPhone users, and the iPod touch users, there could easily be 50 million OS X users by year-end.
• How Apple Retail can profit from the recession, 2008.12.04. "Apple has a larger cash mountain than any of its competitors in retail, and with the right kind of investments will come out of the recession stronger than ever."
• Apple retail will break records this Christmas, 2008.11.26. "Despite all the economic problems, Apple Retail can look forward to another successful quarter with sales maybe breaking through $2 billion...."
• Apple rewrites the rules for games, 2008.11.13. With the iPhone/iPod touch and the online App Store, Apple has created a market for low cost games that has other platforms worried.
• Windows Mobile, the first sign of Microsoft's retreat?, 2008.11.04. Windows Mobile has fallen behind the iPhone and Blackberry, version 7 has been delayed, and Vista's failings are giving Windows users a reason to consider alternatives.
• Does the Android G1, doomed as an iPhone killer, dream of electric sheep?, Taking Back the Market, 2008.10.29. "All Google wants is that Android is seen as better than Windows Mobile. Manufacturers and carriers unable to sell the iPhone need an alternative."
• Apple's new production technology: Is it worth it?, 2008.10.27. Carving MacBook bodies from a block of aluminum simplifies production, increases assembly automation, and gives Apple a leg up on the competition.
• Death of the iPod 'way off in the future', 2008.10.14. Someday Apple will decide that the iPod is no longer profitable and discontinue it, "but that day looks to be way off in the future."
• Will Apple's iPhone/App Store tornado blow away the competition?, 2008.10.08. The iPod, iTunes, and the iTunes Store paved the way for the success of the iPhone and the App Store - and nobody can match that.
• The unwritten rule behind Apple's App Store rejections, 2008.10.02. "If you want to work with someone, don't attack or try to take over part of what they think of as theirs."
• Is Apple's insider selling market driven?, 2002.05.17. Why are so many Apple executives unloading AAPL stock these days?
• Scramble saves Apple, 2002.04.19. One successful financial quarter should pave the way for another.
• The March on Redmond, 2002.04.01. "At the start, it looked like a parade. Children were twirling gaily colored one-button mice...."
• The Macworld bonus, 2002.03.29. Apple's announcements at Macworld Tokyo should mostly encourage investors, Mac users.
• Time to update the iPod?, 2002.03.04. Increased capacity and new markets can grow the iPod's market share as USB 2.0 begins to compete with FireWire speed.
• OS X: Apple's opportunity, 2002.02.22. Mac OS X gives Apple a perfect opportunity to enter the business market.
• Back to business: Wintel problems, 2002.02.08. Apple's opportunities created by Windows insecurity, Intel's 64-bit plans.
• OS X: How fast the future?, 2002.01.25. How Apple will move OS X past the early adopter phase and make it the dominant Mac OS.
• Poor first quarter, but prospects look better, 2002.01.18. Apple had a small profit last quarter, but future prospects are very good.
• The new order, 2002.01.11. New iMacs, a new iBook, a new application, and a new default OS shape the new order.
• Apple's retail grab: The future, 2002.01.04. The economics and deployment of Apple's retail store strategy.
• Apple's retail grab: Crunch time, 2001.12.21. The importance of Apple retail stores and Apple staff in chain stores.
• Apple's retail grab: What risk?, 2001.12.14. Why Apple's retail stores shouldn't be compared with Gateway's failures, and what Apple can gain from a strong retail presence.

Elsewhere on Low End Mac

• Converting Windows users with the iPod, My Turn, 2001.11.26. How Apple could use the iPod to grow Mac market share.
• iPod: More than an MP3 player, My Turn, 2001.11.05. The market for the iPod could be much broader than that of a simple MP3 player.

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